Culpa Innata Hints

What's the hint I need to solve this kiosk?

  • 1 of 6: Again, take a look at the poster nearby for the answer.
  • 2 of 6: Lots of letters and numbers.
  • 3 of 6: Do any of them really stand out more than the others?
  • 4 of 6: They're right in the center of the image, and they're a little brighter than the rest.
  • 5 of 6: The answer is 802.
  • 6 of 6: Enter 8 - 0 - 2 into the kiosk's keypad and observe the subverted slogan that appears.